All About Service Design

All About Service Design

All about service design

Service design is a holistic process dedicated to creating new services and improving existing ones. It considers all the people, pathways, and processes involved in delivering a service, with the goal of ensuring a high-quality experience - both for service users and staff.

The Scottish Approach to Service Design places a particular focus on participation, emphasising that those with lived and living experience should be meaningfully involved at all stages of the process. It recognises that it is only though participation from people with lived and living experience that we can ensure the services being designed will effectively meet the needs of those who will use them.

There are many levels on which a service design process can invite participation. Below are a variety of tools available for each stage of the design process which can support lived and living experience involvement from service users and staff.

Personas

How Might We

Journey Mapping

A full list of service design resource developed by Healthcare Improvement Scotland can be found here

Last Updated: 18 March 2025
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