What aspects of the challenge will you focus on?
Find the right problem to focus on by making sense of the information gathered in the Discover stage.
Synthesise the data to generate insights – new or surprising interpretations that sharpen our understanding of the challenge, and to identify specific problems you can work on to find solutions.
Work collaboratively with users, colleagues and others to avoid making decisions based on assumptions and biases.
With the problem pinpointed, you can confidently set the design brief.
Key Topics
Make sense of the data and pinpoint the right problem before moving onto solutions
Find out more Find out moreChecklist
Use this summary to see if you have what you need for this stage
Find out more Find out moreStart with the why, and then select the tool
There are a wide range of tools available for each stage of the design process. It is important to think about what you seek to achieve and then to find or create a tool that would help you to do that.
You can find a full list of tools in the Tool Directory, but here are some suggestions to get you started in Define:
| Affinity mapping |
Affinity mapping, also known as affinity analysis or sense-making, is a visual technique used to organise and categorise large amounts of data or information. |
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'How Might We' statements help turn insights into opportunities for design. |