Start with the why, and then select the tool
There are a wide range of tools available for each stage of the design process. It is important to think about what you seek to achieve and then to find or create a tool that would help you to do that.
This directory allows you to choose from all the tools on the webpage. The tools are indexed by design stages where they are typically used.
The tools below range from ones that anyone can use such as Journey mapping to ones that require more prior training and experience such as Personas.
A stakeholder map helps make all the various people and organisations that form part of the ecosystem, visible to the team.
Journey mapping helps you understand, record and share the experience of a person using your service.
Through interviewing and observing humans we can understand their needs, how they behave and why.
Affinity mapping, also known as affinity analysis or sense-making, is a visual technique used to organise and categorise large amounts of data or information.
Success criteria are a set of agreed metrics that are measured to evaluate the success and impact of a project.
How Might We statements
'How Might We' statements help turn insights into opportunities for design.
Ideation or idea generation is the creative process of generating, developing and communicating new ideas by involving users, stakeholders and staff.
A service blueprint is a visualisation of an entire service delivery.
It is a representation how a service is delivered, end to end, front to back and across channels.
Systemic design integrates systems thinking and human-centred design, with the intention of helping designers cope with complex- aka wicked problems through design projects that foster system change
Personas are a tool that represents your service users by describing their backgrounds, beliefs, needs and motivations.